'The eleven models each have their own username, such as Dick Wolf's 'musclpup'and Arpad Miklos' 'HUNGarianTop,' and the scenes are set up with animations of users in cyberspace scoping each other out online.' 'Hot House art director Michael 'Roma' Williams took colors from the Manhunt site for use on the DVD box,' Smith said.
Part of the co-branding process, Smith says, was to modify the Manhunt logo very slightly to produce the title treatment for the movie. 'It's a classic trick in the modern marketplace to take two big brands such as Manhunt and Hot House and bring them together for one big bang.' 'What makes this movie unique from a marketing perspective is the level of co-branding,' says Hot House creative director Brent Smith. Two of the biggest players in the gay sex industry are celebrating the September 23 mail-order release of Manhunt.TheMovie, a joint venture between video company Hot House Entertainment and online hook-up site.